Social Media Executive

Social Media Executive

About edyn

edyn is a soulful hybrid hospitality brand, bringing together thoughtfully designed spaces and genuine human connections across Europe. Our Marketing team is central to shaping our brand, telling our story, and driving growth through creative, data-driven campaigns.

Role Overview

The Social Media Executive supports the day-to-day execution of Edyn’s social media activity across key channels, ensuring content is published accurately, consistently, and on brand. Reporting into the Brand Marketing Manager, the role focuses on content scheduling, community management, and operational delivery, rather than strategy ownership. This is an executional role for someone with hospitality experience, strong attention to detail, and great cultural awareness.

The Social Media Executive helps bring the brand alive on social through engaging content, storytelling, and community interaction, contributing to the growth of an active and culturally relevant fanbase. This role is based at our London Bridge office 5 days per week.

Key Responsibilities

Content Publishing & Channel Management

• Schedule and publish social media content across Instagram, Facebook, LinkedIn, and TikTok in line with social calendars and briefs from the Brand Marketing Manager.
• Ensure all content reflects the Locke brand repositioning, uplifting its voice, tone, and cultural personality consistently across platforms.
• Maintain accuracy, brand integrity, and visual consistency across all channels.

Community & Engagement Support

• Monitor comments, messages, and mentions across platforms and support authentic engagement in line with Locke’s cultural positioning.
• Respond to basic community interaction in a timely, thoughtful way, using brand tone-of-voice guidelines and escalating complex enquiries.
• Help build an active, engaged fanbase by amplifying moments that reflect Locke’s values and personality.

Campaign & Content Support

• Support the rollout of social components of wider brand and hotel campaigns, ensuring integration with key moments in the Locke repositioning calendar.
• Coordinate content assets from internal teams, creators, and hotel teams to ensure platforms stay fresh and relevant.
• Assist with deliverables for creator / influencer activations under direction, ensuring alignment with the brand’s creative vision.

Performance Tracking & Insight Gathering

• Track core engagement metrics (reach, likes, shares, comments, saves), and compile regular summaries for Brand Marketing Manager.
• Identify content formats or themes that resonate with the audience and flag opportunities to evolve voice and content.

Operational Support

• Maintain and update content calendars so that Instagram, Facebook, LinkedIn, and TikTok activity is always planned and visible.
• Stay informed about platform trends and emerging formats and share learnings that could enrich Locke’s social expression.

Naturally this is not intended as an exhaustive list of duties. Other duties as may be reasonably required will form part of this job description. 

In This Role You Will Need the Following 

Experience/ Skills

• Minimum 1-year experience in social media, content, or digital marketing roles with direct posting and community engagement responsibility.
• Hands-on experience publishing and managing content on Instagram, Facebook, LinkedIn, and TikTok.
• A good sense of platform norms and what makes content feel native, relevant, and engaging - especially for hospitality and lifestyle audiences.
• Excellent attention to detail with a clear sense of tone, brand voice, and storytelling.
• Ability to monitor and engage community conversation in a way that reflects Locke’s repositioned personality.
• Culturally fluent and plugged into the zeitgeist, with a genuine passion for lifestyle and creative culture, and a clear sense of what feels current versus forced on social media.
• Mandatory hospitality experience, ideally within hotels or lifestyle accommodation.
• Demonstrable understanding of social performance metrics and comfort using scheduling and analytics tools.

Business Skills

• Take intelligent risks based on deep insight
• Act quickly based on market knowledge and understanding

Why edyn?

• Grow your career: Build on your HR expertise within a dynamic, multi-country hospitality brand. 

• Make an impact: Support leaders and employees directly, shaping the daily employee experience. 

• Be part of something soulful: Join a team that celebrates individuality, inclusion, and creativity.