GENERAL MANAGER – LONDON

The General Manager is accountable for the overall commercial, financial, and operational aspects of the Locke Hotel. This role requires a strategic leader with strong revenue management expertise, commercial acumen, and a proven track record in driving financial performance. The GM will work closely with the Revenue, Sales, and Operations teams to maximize profitability, enhance guest experience, and maintain brand standards while ensuring operational efficiencies.

THE STAGE IS SET

The stage is set for something different. We don’t run conventional hotels; we build places with character and intent.

What began as a small UK aparthotel portfolio has grown into a European collection recognised for design and atmosphere - and we’re now entering a new chapter. As we redefine the brand and evolve our identity, we’re focused on creating spaces that feel compelling, contemporary, and truly distinctive. Locke leads with bold expression; Cove by Locke refines that same spirit into a quieter, more streamlined approach.

Guests come to rest, work, or escape. Comfort is a given - great beds, hot showers, genuine service. But we aim to create moments that feel memorable and a little unexpected, bringing back the sense of mood hospitality often lost.

THE WORK IN YOUR HANDS

Commercial & Revenue Leadership

• Own and drive the commercial strategy across both properties, focusing on revenue growth, ADR, occupancy optimisation and Food and Beverage.
• Work closely with the Revenue Management Team to develop and execute dynamic pricing strategies and optimize distribution channels.
• Lead sales and marketing efforts, ensuring strong B2B and corporate partnerships in the London market.
• Monitor market trends, competitor performance, and demand patterns to identify new revenue opportunities.

Operational Excellence & Guest Experience

• Ensure seamless daily operations, balancing efficiency with high service standards.
• Lead and mentor department heads (F&B, Sales, Housekeeping) to drive a strong service culture and maintain brand reputation.
• Oversee guest satisfaction metrics (NPS, online reviews, feedback), continuously improving service delivery.
• Implement cost control measures while maintaining a premium guest experience.

Food & Beverage Excellence

• Own the overall Food & Beverage strategy across both properties, ensuring strong commercial performance, brand alignment, and guest satisfaction.
• Drive F&B revenue growth through menu engineering, pricing strategy, promotions, and innovative concepts tailored to the London market.
• Maintain full accountability for F&B P&L performance, including revenue, margins, labour costs, and controllables.
• Work closely with F&B leaders to optimise operational efficiency, service delivery, and cost control without compromising quality.
• Analyse F&B performance metrics (revenue per cover, average spend, labour %, GP, waste) and implement corrective actions where required.

Financial & P&L Accountability

• Full responsibility for the P&L of both properties, ensuring financial targets are met or exceeded.
• Drive cost efficiency across all departments while maintaining quality and service standards.
• Regularly review budgeting, forecasting, and financial reporting to identify risks and opportunities.
• Ensure compliance with all financial, legal, and regulatory requirements.

People Leadership & Performance Management

• Inspire, coach, and develop a high-performing leadership team across both properties.
• Champion a culture of accountability, empowerment, and continuous improvement.
• Lead workforce planning, ensuring the right talent, structure, and succession planning are in place.
• Foster a culture of engagement, retention, and professional development.

Stakeholder & Owner Relations

• Act as the primary point of contact for ownership groups, ensuring transparency and trust.
• Deliver clear, data-driven reports on performance, strategy, and key initiatives.
• Collaborate with corporate teams in Revenue, Marketing, Finance, and HR to align property goals with broader business objectives.

THE FIRE YOU CARRY

• A bachelor’s degree in Hospitality Management, Business Administration, or a related field
• 10+ years of leadership experience in premium hospitality, serviced apartments, or luxury residences.
• Proven track record in commercial strategy, revenue management, and P&L ownership for large-scale operations.
• Strong experience in managing multiple properties or large, complex hospitality assets.
• Deep understanding of London’s corporate and leisure market.
• Strong financial acumen, with experience in budgeting, forecasting, and cost control.
• Excellent leadership and people management skills, with a proven track record of developing high-performing teams.
• Advanced knowledge of revenue management strategies and dynamic pricing models.
• Strong analytical, decision-making, and problem-solving abilities.
• Excellent stakeholder management, with the ability to build relationships with owners, investors, and corporate teams.
• Ability to drive operational efficiency while maintaining high guest satisfaction levels.
• Strong communication and negotiation skills.