KEY ACCOUNT DIRECTOR – TOUR & GROUPS

Reporting to VP - Sales & Reservations, this role will own and lead edyn's tours and groups sales strategy, driving revenue, client retention, and market growth through strategic account management and high-impact partnerships across the tour operators and group travel sectors in all relevant markets.

This role is based on-site 5 days a week, either at our property in Berlin or Munich, or our London HQ.

THE STAGE IS SET

The stage is set for something different. We don’t run conventional hotels; we build places with character and intent.

What began as a small UK aparthotel portfolio has grown into a European collection recognised for design and atmosphere - and we’re now entering a new chapter. As we redefine the brand and evolve our identity, we’re focused on creating spaces that feel compelling, contemporary, and truly distinctive. Locke leads with bold expression; Cove by Locke refines that same spirit into a quieter, more streamlined approach.

Guests come to rest, work, or escape. Comfort is a given - great beds, hot showers, genuine service. But we aim to create moments that feel memorable and a little unexpected, bringing back the sense of mood hospitality often lost.

This is our backdrop. We’re on an exciting journey step on stage and play your part.

THE WORK IN YOUR HANDS

• Own and manage strategic relationships with key tour operators and group travel providers to maximise commercial value and brand loyalty
• Develop and execute a proactive tours and groups sales strategy, focused on driving revenue and optimising distribution
• Shape and deliver growth plans for key regions, leveraging market insights and group travel demand data
• Lead commercial negotiations, rate strategy, and joint initiatives with tour operators and group travel partners to optimise visibility and conversion
• Drive tours and groups performance, including preferred partnership programmes and strategic alliances with organisations
• Collaborate cross-functionally with revenue, marketing, and operations teams to align commercial goals and tactical execution
• Analyse performance across all tours and groups channels, using insights to refine strategy and report on ROI
• Represent edyn at key industry events and conferences, building visibility and driving influence within the tours and groups sector
• Identify and develop new tour operator and group travel partnerships, supporting growth and expansion into untapped markets and sectors

THE FIRE YOU CARRY

• Strong communicator with excellent stakeholder and partner management skills
• Strategic thinker with a high level of commercial acumen and a results-driven mindset
• Confident negotiator with experience in group rate and contract management
• Highly analytical and comfortable using performance data to shape sales activity
• Proficient in sales, CRM, and reporting platforms
• Excellent knowledge of tourism industry and group travel procurement practices

YOUR PROVEN TRACK

• Significant experience managing strategic tour operator and group travel partnerships in hospitality looking after £5m plus of annual business
• At least 5 years' experience in the hotel sector with focus on tours and groups
• Proven track record of driving revenue and brand exposure through tour operators, group travel providers, and wholesale channels
• Deep understanding of group booking processes, tour series contracting, and distribution strategies
• Experience managing regional, national and international tour operator accounts with a commercial lens
• Minimum 7 years in senior sales or account management roles in fast-paced, commercially focused businesses
• Strong knowledge of the tourism landscape and group travel markets

WHAT WE LOOK FOR

We’re here to rethink what a modern lifestyle hotel can be. That takes pace, creativity, and people who enjoy working with purpose.

If you’re comfortable with change, motivated by ideas, and focused on crafting meaningful guest experiences, you’ll do well here. We value individuals who can hold a vision, appreciate atmosphere, and want their work to have impact.

Skills can be taught. Mindset can’t. There’s no single template for success here - just the right approach and willingness to grow.