SOCIAL MEDIA EXECUTIVE – LONDON HQ

The Social Media Executive supports the day-to-day delivery of Edyn’s social media across key channels, ensuring content is accurate, consistent, and on brand. Reporting to the Brand Marketing Manager, this role focuses on scheduling, community management, and execution rather than strategy.

Ideal for someone with hospitality experience, strong attention to detail, and cultural awareness, the role helps bring the brand to life through engaging content and community interaction. Based at our London Bridge office, 5 days per week.

THE STAGE IS SET

The stage is set for something different. We don’t run conventional hotels; we build places with character and intent.

What began as a small UK aparthotel portfolio has grown into a European collection recognised for design and atmosphere - and we’re now entering a new chapter. As we redefine the brand and evolve our identity, we’re focused on creating spaces that feel compelling, contemporary, and truly distinctive. Locke leads with bold expression; Cove by Locke refines that same spirit into a quieter, more streamlined approach.

Guests come to rest, work, or escape. Comfort is a given - great beds, hot showers, genuine service. But we aim to create moments that feel memorable and a little unexpected, bringing back the sense of mood hospitality often lost.

This is our backdrop. We’re on an exciting journey step on stage and play your part.

THE WORK IN YOUR HANDS

Content Publishing & Channel Management

• Schedule and publish social media content across Instagram, Facebook, LinkedIn, and TikTok in line with social calendars and briefs from the Brand Marketing Manager.
• Ensure all content reflects the Locke brand repositioning, uplifting its voice, tone, and cultural personality consistently across platforms.
• Maintain accuracy, brand integrity, and visual consistency across all channels.

Community & Engagement Support

• Monitor comments, messages, and mentions across platforms and support authentic engagement in line with Locke’s cultural positioning.
• Respond to basic community interaction in a timely, thoughtful way, using brand tone-of-voice guidelines and escalating complex enquiries.
• Help build an active, engaged fanbase by amplifying moments that reflect Locke’s values and personality.

Campaign & Content Support

• Support the rollout of social components of wider brand and hotel campaigns, ensuring integration with key moments in the Locke repositioning calendar.
• Coordinate content assets from internal teams, creators, and hotel teams to ensure platforms stay fresh and relevant.
• Assist with deliverables for creator / influencer activations under direction, ensuring alignment with the brand’s creative vision.

Performance Tracking & Insight Gathering

• Track core engagement metrics (reach, likes, shares, comments, saves), and compile regular summaries for Brand Marketing Manager.
• Identify content formats or themes that resonate with the audience and flag opportunities to evolve voice and content.

Operational Support

• Maintain and update content calendars so that Instagram, Facebook, LinkedIn, and TikTok activity is always planned and visible.
• Stay informed about platform trends and emerging formats and share learnings that could enrich Locke’s social expression.

Naturally this is not intended as an exhaustive list of duties. Other duties as may be reasonably required will form part of this job description. 

THE FIRE YOU CARRY

• A natural curiosity and drive to turn ideas into impactful campaigns.
• Pride in delivering work that is both creatively strong and commercially smart.
• The confidence to build relationships and influence across diverse teams.
• Energy, adaptability and a solutions-first mindset.
• A genuine passion for hospitality, guest experience and brand storytelling.

YOUR PROVEN TRACK

• Minimum 1-year experience in social media, content, or digital marketing roles with direct posting and community engagement responsibility.
• Hands-on experience publishing and managing content on Instagram, Facebook, LinkedIn, and TikTok.
• A good sense of platform norms and what makes content feel native, relevant, and engaging - especially for hospitality and lifestyle audiences.
• Excellent attention to detail with a clear sense of tone, brand voice, and storytelling.
• Ability to monitor and engage community conversation in a way that reflects Locke’s repositioned personality.
• Culturally fluent and plugged into the zeitgeist, with a genuine passion for lifestyle and creative culture, and a clear sense of what feels current versus forced on social media.
• Mandatory hospitality experience, ideally within hotels or lifestyle accommodation.
• Demonstrable understanding of social performance metrics and comfort using scheduling and analytics tools.

WHAT WE LOOK FOR

We’re here to rethink what a modern lifestyle hotel can be. That takes pace, creativity, and people who enjoy working with purpose.

If you’re comfortable with change, motivated by ideas, and focused on crafting meaningful guest experiences, you’ll do well here. We value individuals who can hold a vision, appreciate atmosphere, and want their work to have impact.

Skills can be taught. Mindset can’t. There’s no single template for success here - just the right approach and willingness to grow.